Silvia Spinelli

Ubá

Hospedagem Autoral

Ubatuba, São Paulo, 2026.

#Creative Direction & Design

#Naming, Visual and Verbal Identity

#Generative Image (AI)

#Photography & Video

Ubá is a Brazilian guesthouse, created with a truly Brazilian soul. Located at Praia da Almada, in Ubatuba on the northern coast of São Paulo, it invites guests to slow down, reconnect with nature, and embrace a warm, welcoming atmosphere.

In the Tupi-Guarani language, ubá refers to a canoe carved from a single tree trunk. The canoe embodies the idea of crossing into a different rhythm of time, becoming the starting point for an identity inspired by simplicity, nature, and the Brazilian coastline.

Its visual and verbal identity translates, in a contemporary way, the harmony between caiçara culture, the coastal landscape, and Brazilian music. Colors drawn from the local scenery and subtle references to MPB shape an experience that celebrates hospitality, authenticity, and the Brazilian way of welcoming.