Instituto Morro do Meio

Joinville, Santa Catarina, 2024

#Visual Identity

#Art Direction

Morro do Meio Institute is an educational and social initiative offering extracurricular activities for children and teenagers in the Morro do Meio community in Joinville.

The visual identity was designed to express the project’s commitment to education, inclusion, and a strong sense of belonging.

A vibrant color palette and expressive typography, inspired by both urban and playful aesthetics, create a welcoming and dynamic identity that reflects the institute’s inclusive

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